It now concentrated on the more promising USA, and to a lesser extent, Canadian, markets.
However, despite the adding of modern accessories, for example, turn signals and even differing versions of the A65 twins for home and export sale, the damage had been done and the end was near.
The final BSA range was just four models: Gold Star 500, 650 Thunderbolt/Lightning and the 750 cc Rocket Three.
By 1972, BSA was so moribund that, with bankruptcy imminent, its motorcycle businesses were merged (as part of a government-initiated rescue plan) with the Manganese Bronze company, Norton-Villiers, to become NVT, headed by Dennis Poore.
BSA motorcycles were made by The Birmingham Small Arms Company Limited (BSA) which was a major British industrial combine, a group of businesses manufacturing military and sporting firearms; bicycles; motorcycles; cars; buses and bodies; steel; iron castings; hand, power, and machine tools; coal cleaning and handling plants; sintered metals; and hard chrome process.